Job Summary:
We are looking for a skilled PPC Specialist with 2 to 3 years of experience in managing mobile app campaigns. The ideal candidate will have a strong background in pay-per-click (PPC) advertising, specifically focusing on mobile applications, and will be responsible for creating, optimizing, and analyzing PPC campaigns to drive app installs and engagement.
Key Responsibilities:
- Plan, create, and manage PPC campaigns across various platforms (Google Ads, Apple Search Ads, Facebook Ads, etc.) specifically targeting mobile app users
- Optimize campaigns to meet KPIs such as cost-per-install (CPI), return on ad spend (ROAS), and overall app engagement metrics
- Conduct thorough keyword research to identify high-performing keywords for app promotion
- Develop and implement effective bidding strategies
- Write compelling ad copy and create engaging ad creatives tailored to different audience segments
- A/B test ad creatives to identify top-performing ads
- Monitor and analyze campaign performance using tools like Google Analytics, Firebase, and other relevant analytics platforms
- Manage and allocate budgets across multiple campaigns to ensure efficient use of resources and maximum ROI
- Continuously track spending and adjust bids to stay within budget while achieving desired outcomes
- Work closely with the design and content teams to ensure ad creatives align with brand messaging
- Collaborate with the app development team to optimize user experience and track key app metrics
Qualifications:
- Education: Bachelor’s degree in Marketing, Business, or a related field
- Experience: 2 to 3 years of experience in PPC advertising with a focus on mobile app campaigns
- Technical Skills: Proficiency in PPC platforms (Google Ads, Apple Search Ads, Facebook Ads), Google Analytics, Firebase, and other relevant tools
- Analytical Skills: Strong analytical skills with the ability to interpret data and make data-driven decisions
- Communication Skills: Excellent written and verbal communication skills.
- Creativity: Ability to create compelling ad copy and visuals that drive engagement and conversions
- Detail-Oriented: Strong attention to detail with the ability to manage multiple campaigns simultaneously
Apply at "[email protected]" mentioning position in the subject line or you can DM me your resume.
